Read how vulnerability builds brand loyalty

Vulnerability and brand loyalty

Over the past decade, marketing has changed drastically with how we communicate as a brand, especially with vulnerability. Previously most things were done behind closed doors hiding behind reputable logos. Cue the rise in social media and we’ve seen an explosion of brand storytelling that has created a whole new way of how we talk to our audiences.

So, we wrote another article for Business Chicks about it – ‘ How vulnerability can build strong brand loyalty’ click here to read.

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