Take your brand from nay to yay

UTB course applications now open!

October 14 – December 15

Early bird prices end 20 September 2019.

  • 00 days
  • 00 hours
  • 00 minutes
  • 00 seconds

Why we’re running this course

We know how important it is to establish a strong brand foundation before taking anything to market. While we agree with the ‘just start’ mentality, it’s also important to make sure that the right messages and associations to your brand are conveyed.

For more, download the UTB info pack here

If you're a small biz owner, side gigger, marketing manager or startup, then this baby is for you.

What you’ll learn

Here at YO&O we blend non-traditional concepts, marketing know-how and strategy driven design (the trifecta) to help brands grow through creative repositioning, visual strategies and striking design work that resonate and stick.

  • Module 1: Intro and Why Branding Matters
  • Module 2: Purpose, Values and Differentiation
  • Module 3: Target Market
  • Module 4: Positioning
  • Module 5: Value and Pricing
  • Module 6: Verbal Brand Identity
  • Module 7: Visual Brand Identity
  • Module 8: How to Convey Your Brand

What you’ll take away

  • A ready to launch brand

  • Your very own brand blueprint

  • An understanding of your brand’s purpose and values, and how to communicate it to market

  • Knowledge of how to implement a business and marketing plan for strategic planning

  • A roadmap and deeper understanding to what makes a great brand

  • Ways to build your brand presence and get it in the right places

  • Ways to find, attract and engage your target market

  • Knowing how to showcase your brand value

  • An understanding of channel marketing and collaboration

  • How to create and implement a sound content plan

Apply now, only 8 spots up for grabs!

Let's do it!