We know how important it is to establish a strong brand foundation before taking anything to market. While we agree with the ‘just start’ mentality, it’s also important to make sure that the right messages and associations to your brand are conveyed.
If you're a small biz owner, side gigger, marketing manager or startup, then this baby is for you.
What you’ll learn
Here at YO&O we blend non-traditional concepts, marketing know-how and strategy driven design (the trifecta) to help brands grow through creative repositioning, visual strategies and striking design work that resonate and stick.
Module 1: Intro and Why Branding Matters
Module 2: Purpose, Values and Differentiation
Module 3: Target Market
Module 4: Positioning
Module 5: Value and Pricing
Module 6: Verbal Brand Identity
Module7: Visual Brand Identity
Module 8: How to Convey Your Brand
What you’ll take away
A ready to launch brand
Your very own brand blueprint
An understanding of your brand’s purpose and values, and how to communicate it to market
Knowledge of how to implement a business and marketing plan for strategic planning
A roadmap and deeper understanding to what makes a great brand
Ways to build your brand presence and get it in the right places
Ways to find, attract and engage your target market
Knowing how to showcase your brand value
An understanding of channel marketing and collaboration