With clarity and intention.
Let’s see if we can paint your current sitch.
You’re constantly trying to do what all the ‘experts’ recommend but get sweet FA from it every time.
You’re over being bombarded with ‘you need to do X, Y, Z to the point where you’re about ready to stick both middle fingers up and pour yourself a damn drink (that’s if you haven’t already).
You feel like you’re stuck in a hamster wheel where you can’t break the rut. Everything feels the same as what everyone else is doing.
Your motivation comes in waves, and just as it went up, it plummets right back down again.
And, then you start to second guess everything you do, which has you wondering if it’s even worth it (as an FYI it is).
Maybe it’s not what it’s cracked out to be.
Maybe I’m not as good as I thought I was.
Maybe this is as good as it gets for me.
Hi, I’m Tara Ladd – Founder and Visual Brand Strategist here at YO&O.
I’ve had over 16 years of experience, including working with renowned brands like Coca-Cola and McDonald’s (#shameless plug), this program will rebelutionise the way you build and scale your brand.
Let me be the first to tell you that every business owner has been there at one stage or another. It feels lonely and isolating, and you feel like you’re doing everything on your own. Add kids to the mix and things will feel pretty overwhelming – not to mention soul-draining.
The impact of that is burnout and severe mental overload, which leads to a few things; lack of creativity and innovation, guilt, and a negative mindset.
Let me tell you my story.
In 2019, my firstborn son was born with a chronic liver disease called Biliary Atresia. It’s a blockage of the bile ducts which prevents bile from draining the liver, causing it to build up and the liver to fail. Cutting out a whole heap of trauma here (I talk about it on my personal Insta here, and the video is on my Tiktok here), the result was he needed a transplant peak Covid 1 lockdown in 2020.
While this happened, ironically the business boomed. We grew, we hired, and I felt good so I fell pregnant in December 2021.
Cue f**king Delta.
While business was steady, the supply chain issues started to impact a lot of industries, right about the time I needed to take mat leave (which is where I really needed to ramp up the business, but I had no mental space).
What happened after that was a nice case of postpartum depression, triggered by PTSD, and my new baby who we thought was going to be the normal one, ended up with a lactose intolerance triggering colic and a maximum of 3-4 hours of sleep for 10 months straight.
I was actually done.
The mental load of being a business owner, and a parent during the toughest time in both arenas actually triggered my ADHD to spiral, which led to a lot of bad choices, mismanagement, a lack of creativity, and for the first time in a really long time, imposter syndrome.
I started comparing.
Why were they growing? What am I doing wrong? Why can’t I navigate out of this situation, it’s literally my job.
The answer – stress. And, that sucks any innovative thinking, especially in the creative realm.
And then, I saw a video.
It said something along the lines of ‘nobody is going to achieve your goals but you’. How f**king sentimental of me (lol), this gal ain’t built that way, but for some reason, that shook me to my core.
So, I got my shit together.
I moved out of the victim mentality and put myself in counseling. I worked on improving my health, including nutrition, fitness, and sleep. I reached out to my connections and started showing up, and I got myself medicated for ADHD.
And, things changed.
I started to look at what I really wanted from my business, I reassessed where we were at. I got deep into our finances and did the uncomfortable shit I’d been putting off for months. I enrolled myself in uni to do a Psychological Science degree (focusing on human behaviour and decision-making). And, I started following people who motivated me to do better.
The result.
I invested in the right people to change the narrative. I changed our positioning to attract the right people.
I brought the narrative back that we have always been loved and known for to the YO&O channels.
I started to reconnect with all of the people I went silent on to rebuild connections.
I manifested what I want my life to look like in both business and home, and things fell into place.
Why did I tell you that? Because we’re a product of our environment, and who we surround ourselves with plays a big part in our success.
Because that’s kinda important
This is more than just a business to you, it’s a lifestyle. So, the fact that you want to live a life you love is reason enough to go all in.
From experience, there are generally 3 reasons why brands can’t grow:
- The messaging isn’t clear so you aren’t attracting the right audience
- The perception is lacking and gives off the wrong message
- The visibility is weak
So, how do you fix it?
You take yourself seriously. Sounds basic right? But, you are a product of your mindset. And, it’s because of my own experience that I decided to launch TBBL.
TBBL isn’t only about building a brand—it’s about embracing you as the business owner and showing the people what you bring to the table. Why? Because you are the differentiation.
From:
- Overwhelmed
- Exhausted and burnt out
- Confused about what to say and how to say it
- Frustrated about where to be and who to associate with
- Inconsistent with your messaging and product offering
- Undervalued
To:
- Having a razor focus on what you want, and how you’re going to get it
- Gaining a clear understanding of your brand’s identity and how to communicate effectively with your target audience
- Learning about the internal drivers and motivators of your people and getting intentional with who you’re talking to
- Gaining the internal knowledge to craft engaging visual language that resonates on a deep level, attracting attention and driving sales
- Feeling valued and trusted within your space of genius
Our approach blends psychology and design thinking to help you drive your brand’s direction with confidence. In the first 5 weeks, we’ll focus on mapping your brand story and understanding why you’re here so we can work it into the grand plan with intention. I’ll teach you the ins and outs of brand recognition, positioning, differentiation, and values, and how they play a part in drawing in the right people both internally and externally.
In the next 4 week block, we’ll dive into the minds of your ideal audience, and nut out their pain points, motivations, and attitudes. We’ll explore the depths of consumer psychology, uncovering strategies and tactics that forge a deep connection with your target audience, creating genuine engagement and loyalty.
In the last 4 week block, I’ll guide you in connecting your brand to your people to nail a narrative that resonates with your audience, leveraging the science behind human behaviour to inspire action and drive meaningful results. In other words, all the cool fancy ‘trickery’ of how to earn trust, attract people, and build a community.
Standard
Inclusions
- Live Group Coaching: Every Monday, we’ll get together in an intimate group of 6 and map out a tailored roadmap that dives into your current state, and strategically moves you to your future state.
- Workbook: Created to take notes and enter what you learn along the way so you can begin curating your roadmap along the way.
- Weekly hot seats: Every week, we’ll have a 5-minute throwdown of your current situation, and if there is a problem we can solve it together.
- Recordings: Every session will be recorded and available for replay.
- WhatsApp group chat: A group chat that gives you 24/7 access to the group to problem-solve solutions, share tips, share wins, or brainstorm ideas.
- Community: Business can suck when it’s done alone. The benefit of your community means you get to share your stories and wins together.
- Free access to 1 of our upcoming masterclasses: We’re busy prepping some great content that will cover topics on design, brand, audiences, etc. And, you get to take your pick of 1 for free (each valued from $90+ GST)
- 6 x pre-recorded modules: You will have access to 6 pre-recorded modules that you can refer to at any time, which will teach you my strategies for building a strong brand presence.
Full value $9,850
$1,500 +GST upfront
or 3 x monthly payments of $550+GST
Platinum
Inclusions
- Live Group Coaching: Every Monday, we’ll get together in an intimate group of 6 and map out a tailored roadmap that dives into your current state, and strategically moves you to your future state.
- Workbook: Created to take notes and enter what you learn along the way so you can begin curating your roadmap along the way.
- Weekly hot seats: Every week, we’ll have a 5-minute throwdown of your current situation, and if there is a problem we can solve it together.
- Recordings: Every session will be recorded and available for replay.
- WhatsApp group chat: A group chat that gives you 24/7 access to the group to problem-solve solutions, share tips, share wins, or brainstorm ideas.
- Community: Business can suck when it’s done alone. The benefit of your community means you get to share your stories and wins together.
- Free access to 2 of our upcoming masterclasses: We’re busy prepping some great content that will cover topics on design, brand, audiences, etc. And, you get to take your pick of 2 for free (each valued from $90+ GST each).
- 8 x pre-recorded modules: You will have access to 8 pre-recorded modules that you can refer to at any time, which will teach you my strategies for building a strong brand presence.
- 2 x 1:1 coaching calls: You will get 2 personal 60-minute 1:1 calls at both the beginning and the end to walk through the plan and intention and a way to implement the plan and discuss any hesitancy.
Full value $12,500
$1,900 +GST upfront
or 3 x monthly payments of $685+GST
Your One and Only are branding goddesses!
They work with you to understand your business, your customer and where you want to be in the future. If you are looking for down to earth people who simply just 'get it' then stop your search now and get in contact with them
I can't describe the feeling, but it's one that I'd wish on every business owner.
YO&O taught me that design is so much more than design, and it was an incredibly 'safe' feeling to be working with the kind of industry leaders that YO&O are.
It went beyond design, in so many ways that were incredible unexpected. There was ideas machine'ing, passion, innovation, courageous conversations telling us where we were falling down etc. `{`*exactly* what I want industry leaders to be telling me`}`, and by the end of this particular design project? ... we grew up, and fell HEAD OVER HEELS IN LOVE with our brand again.
It was a pleasure working with Tara and the team; they're really amazing at what they do.
So many times, we tried to take the easiest path, and they pushed us to think creatively, and the outcomes were much better because of that...
Besides that, they're just legends..
Applications close June 30.
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Are you ready to get unstuck?
Apply now, spots are limited to only 6 women. Don’t miss out on your opportunity to transform your brand to the next level.