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loyalty

Blog

Blog

How vulnerability can build strong brand loyalty

April 24, 2019

Tara Ladd 2019-04-24T15:50:00+11:00

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On the gram

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This week, I (Tara) returned to work after having my baby, and not just the normal type. We had a stint in Westmead Childrens Hospital where he underwent surgery to fix a liver condition called Biliary Atresia at 4 weeks old (Google it for more info). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Having a baby was always a huge play on my mind prior to starting YO&O. I felt there wasn't much support in the advertising industry for females returning to work, especially regarding job progression. After all, I had seen it first hand with some of my old colleagues. It may be changing but we're not there yet.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The benefit to kicking off YO&O is that I have the ability to dictate the culture and the clients we work with. I feel very strongly about inclusion and providing a flexible and thriving work environment. Our clients have been nothing short of amazing as I had 3 months off and left Stacey on her lonesome. Not only that, the support from other business friends has BLOWN me away, such an amazing community to be part of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To me, I love what I do. It gives me a creative outlet and it helps shape a huge part of my identity. So yes, whilst I love my little boy, I also love my job.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's up to us to shape the way lead and live life.

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Know the real value of the price point.
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Value, pricing and positioning, all 3 (and some) go hand in hand.
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In our latest blog, we're discussing how price isn't the sole deciding factor when it comes to someone buying from you. There are many psychological aspects to a buying process, more specifically, social status and reputation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We see so many businesses competing on price because they haven't differentiated themselves in the market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Head over to the link in our bio and see how we've broken this subject down.

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My name is Stacey but you can call me Stace. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Is it weird I've never really loved my name? I mean Stace ain't that bad, (apart from the fact every time there's a promiscuous character on a tv show or movie her name's always Stacey 🙄) but my middle name I've pretty much never been fond of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There's a weird story behind it too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's just say I'm the queen of the desert! That's right, Priscilla's my middle name. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before I was born everyone in my family wanted me to be named Priscilla. Everyone but Mum. She just didn't like it. The whole family wouldn't stop pressuring her about it they loved it so much (which probably made her hate it more lol), I mean my Aunty and Uncle even named their cat Priscilla after I was born that's how keen they were.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But Mum stuck to her guns and settled for it as a middle name to keep the fam happy. The only problem was because she didn't like it, she never bothered to learn how to spell it... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So I had been Pr-E-scilla on my birth certificate and only found out I'd been spelling my own damn name wrong for my entire life when I applied for my drivers' licence at 16!!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To this day I still have to double-check what the spelling is on my passport when I fill out that little inbound card on the plane haha

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How we plan to spend our long weekend... Who else? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Source: @giphy

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We know all too well the importance of great marketing, though something that is super important to consider? PR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, we called up PR legend Odette Barry from @odetteandco and we’re all like “hey girl, take the reigns and let everyone know your secrets” and here she is, delivering just that.
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Be sure to check it out, the link is in our bio!

Have a look around

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