What to include in brand guidelines [TBC]

$66.00

Layout holds the power over how people interpret and interact with your content.

Did you know that presenting a brand consistently across all platforms can increase brand revenue by up to 23%? Or what about the fact that you have 0.5 milliseconds to make an impression? There is a skill in articulating a clear message visually so that it’s easily digested. And, we’re going to talk about it.

What’s included in this session?

Layout holds the power over how people interpret and interact with your content. This mini-workshop explains how it all works and how you can use it to your advantage to attract and convert your audience.

Who’s it for?

Do you have all the information, but struggle to execute it well? Or what about getting overwhelmed when things don’t work how they should? Regardless, this is for business owners, content creators, marketers, designers, and anyone who creates visual material (even yep, even those who use data for slides).

By the end of the session, you will:
  • Have a clearer understanding of how you can use creative elements to enhance your messaging. 
  • Understand placement and how you can manipulate how a message is communicated through form and function.
  • Understand the importance of structure, order, and hierarchy. 
How long does it go for?

1 hour

When is it?

XX XX XXXX

Course Material

A recording of the session and the presentation pdf will be available within your YO&O account 24 hours after the session has run. 

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Description

Bag yourself a lunchtime lesson in creative layouts.
In this session, we’re going to show you how to make creative layouts to up your marketing game.

Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.

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