How to map out a simple brand strategy (Recording)


A strategy is the foundation of your brand’s essence.

It not only contains your identity, which is a small part of your brand; but a blueprint for your business and the direction you intend for it.

What’s included in this session?

A recording of the live session which shows you how to map out a simplistic brand strategy that will become a key driver in the way you move your brand forward.

Who’s it for?

This is for business owners, marketers, and designers.

Do you have an amazing business but you’re overwhelmed with the direction? Is there no flow with your audience, and everything seems confusing and disjointed? Or maybe you can’t create a brand identity because you can’t figure out what you want.

By the end of the session, you will:
  • Be able to map out a super simple outline that you can take away and work on
  • Identify problem areas you may have been missing in order to move forward
  • Have some golden nugget tips that you can either research or implement at the end.
How long does it go for?

Up to 1 hour

Course Material

A recording of the session and the assisting presentation pdf if used. 

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Bag yourself a bite-sized lesson on mapping a simple brand strategy.
In this session, we’re going to show you how to map out a simple brand strategy to find direction and clarity.

Designs Cool is a collection of mini-sessions that run up to an hour, teaching you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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