How to find the best fonts – Wed 13 July

$66.00

Fonts aren’t only there to help convey our message in words, they can hugely impact the way a message is translated purely by the style that’s chosen.

There are also an array of variables to consider, even if you do choose a font you like, for instance, licensing and output.

What’s included in this session?

In this session, we’ll be diving into font styles and showing you how certain fonts depict different meanings. We’ll also talk about where to find them, how to use them, and what’s better for print and screen.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

You might feel that you can never land on a font you like and are always constantly changing. Or that you’re sick of using the same fonts as everyone else and want to find something different. Or there never seems to be any synergy in the fonts you’re using.

By the end of the session, you will:
  • Have some tricks up your sleeve on where to find fonts that aren’t as mainstream.
  • Understand font usage rights, and what you can and can’t do.
  • Know how to execute fonts for both screen and print executions.
How long does it go for?

1 hour

When is it?

1pm – Wednesday 13 July 2022

Course Material

A recording of the session and the presentation pdf will be available within your YO&O account 24 hours after the session has run. 

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Description

Bag yourself a lunchtime lesson on how to find the best fonts.
In this session, we’re going to show you how to find the best fonts that can differentiate you from the overused ones already out there.

Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.

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