Creating a DIY style guide – Wed 27 July

$66.00

A style guide is an outline that showcases your basic identity elements, these generally include; logo clear space and usage, typography/fonts, and colours.

It is a brief outline of your identity, in comparison to branding guidelines which go into a lot more depth.

What’s included in this session?

We’re showing you how to create a basic document that includes applying rulings to your logo, setting up colours and their values and showcasing your brand font.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

You might find that there isn’t any consistency with how you display your material. Or you don’t have a clear document which outlines colours and their codes. Or that you need to work with a wider team that needs to access your document to create consistent marketing material.

By the end of the session, you will:
  • Know how to set up and implement a style guide for your business.
  • Have an understanding of what to include in your style guide.
  • Be able to create a document that you can pass around to your internal staff.
How long does it go for?

1 hour

When is it?

1pm – Wednesday 27 July 2022

Course Material

A recording of the session and the presentation pdf will be available within your YO&O account 24 hours after the session has run. 

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Description

Bag yourself a lunchtime lesson on how to create a DIY style guide.
In this session, we’re going to show you how to create a DIY style guide for your brand identity to maintain consistency.

Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.

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