Bag yourself a lunchtime lesson on how to find your brand aesthetic.
In this session, we’re going to show you how you can find elements that align with your strategy so you can implement a like-minded aesthetic.
Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.
Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.
According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.