Finding your brand’s design aesthetic (Recording)


Your brand aesthetic should indicate a feeling or a vibe at first glance.

Having a strong identity can convey the brand’s associations through visuals and words. It’s the appearance and how people will perceive it.

What’s included in this session?

In this session, we’re showing you how to align your visual identity to the wider brand associations you’re brand is trying to convey through design elements.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

You might know what you want, but you can’t seem to find a style that represents who your brand is. Or, you simply need some guidance on how to create an overarching style that communicates your brand clearly.

By the end of the session, you will:
  • Learn how to build a mood board and convey what you want.
  • Piece together design elements like fonts, imagery, and colour to represent a vibe.
  • Understand and showcase your brand’s essence through a tailored style.
How long does it go for?

Up to 1 hour

Course Material

A recording of the session and the assisting presentation pdf if used. 

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Bag yourself a bite-sized lesson on how to find your brand aesthetic.
In this session, we’re going to show you how you can find elements that align with your strategy so you can implement a like-minded aesthetic.

Designs Cool is a collection of mini-sessions that run up to an hour, teaching you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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