Creating effective email marketing templates (Recording)


Emails are a must when it comes to marketing (owned media), especially in the way people digest information.

First impressions are key, and that includes the design of your template. So how do you create elements and apply them to your email marketing platform?

What’s included in this session?

A recording where we’re talking about how to create email template assets that can work for your platform, be it a minimalist version that sits as a header, or a fully designed HTML template (like Mailchimp), and implement them to work.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

It could be that you can’t seem to create a template that looks good. Or the size and scale never seem to work and you don’t understand why. Or that you simply want something that looks professional and not amateurish.

By the end of the session, you will:
  • Know how to create assets that you can upload to work.
  • Understand the functionality of the template and how to make it work for you.
  • Build engaging assets that look professional and on-brand.
How long does it go for?

Up to 1 hour

Course Material

A recording of the session and the assisting presentation pdf if used. 

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Bag yourself a bite-sized lesson on creating effective email marketing templates.
In this session, we’re going to show you how to create and execute effective design templates to up your email marketing.

Designs Cool is a collection of mini-sessions that run up to an hour, teaching you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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