Steps to creating your own marketing collateral – (Recording)


Your marketing material is shown across an array of media; digital, social, and print to be broad.

So, it’s important that when you create your branded material that it’s consistent and works cohesively across the board to maintain brand consistency.

What’s included in this session?

We’ll be teaching you the ins and outs of creating brand cohesion across all of your marketing material. This includes different channels and executions for the best results. 

Who’s it for?

Business owners, content creators, marketers, and designers.

You may have your branded assets and a guide on how to use them, and now it’s time to roll out your marketing collateral. The problem? Your guide doesn’t include that much direction and you’re stuck on how to roll it out. Or, maybe you’ve done a DIY and you have no idea what to do next. 

By the end of the session, you will:
  • Have an understanding of how to keep consistency across a wide range of media.
  • Learn how to create templates and assisting assets that you can use on the fly.
  • Understand how to execute your brand for different channels.
How long does it go for?

Up to 1 hour

Course Material

A recording of the session and the assisting presentation pdf if used. 

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Bag yourself a bite-sized lesson on creating your own marketing collateral.
In this session, we’re going to show you how to create the pieces for your own marketing collateral for cohesion across a range of different channels.

Designs Cool is a collection of mini-sessions that run up to an hour, teaching you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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