Creating a branded colour system [TBC]


A branded colour system lays out the rulings and creates the process and order on how to use your brand colours.

It explains the colour codes, primary and secondary usage and even segmented colour direction.

What’s included in this session?

In this hour, you’ll get a look into how to create basic rulings so that you can have a process when implementing colours into your material.

Who’s it for?

This is for business owners, content creators, marketers, and designers.
You could have picked or been supplied with brand colours, and you’re ready to start creating. The problem? You don’t understand how the colours should or can be used together to get that look you’re going for.

By the end of the session, you will:
  • Have an understanding of why a colour system is important.
  • Understand how to create and implement a colour process.
  • Understand the hierarchy of colours and how to work with them.
How long does it go for?

1 hour

When is it?


Course Material

A recording of the session and the presentation pdf will be available within your YO&O account 24 hours after the session has run. 

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Bag yourself a lunchtime lesson in creating branded colour system.
In this session, we’re going to show you how to make create a branded colour system to up your brand marketing game.

Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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