How to create eye-catching infographics (Recording)

$60.00

Infographics are a form of data visualisation, which is the representation of information in a chart, diagram, or picture.

Did you know that infographics and other colourful visuals can increase sales by up to 80% (Xerox)? Images are memorable and therefore contained information.

What’s included in this session?

We’re going to go over the importance of infographics. We’ll dive into how you can create your own, the hierarchy of them, how to do them, and the mechanics that make them work so you can apply them to your own material.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

You may have too much copy and need to simplify it for people to read it. Or you have information that’s complex and you need to articulate it in a better way. Or that you simply want to know how to call out certain features to draw attention.

By the end of the session, you will:

Understand the mechanics of infographics and how to create one
Learn how to identify the hierarchy of the message and amplify the message.
Know how and when to combine the use of colour, words, and icons together to work.

How long does it go for?

Up to 1 hour

Course Material

A recording of the session and the assisting presentation pdf if used.

Description

Bag yourself a bite-sized lesson on how to create infographics.
In this session, we’re going to show you how to make infographics that communicate your messaging through colour hierarchy, iconography, clever placement and layout.

Designs Cool is a collection of mini-sessions that run up to an hour, teaching you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.

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