Brand fonts: how to set them and make rules [TBC]


Brand fonts are another key identifier in your brand identity’s arsenal. The rules around how to use them are key to setting consistency across your branded material.

You may have your brand font, or are in the process of finding a new one, regardless, knowing how to use fonts consistently throughout your material is vital for brand recognition

What’s included in this session?

Formatting, rules, and implementation. This session focuses on primary and secondary font usage, straight vs. contemporary fonts, font families and weights, and how to implement them with a system.

Who’s it for?

This is for business owners, content creators, marketers, and designers.

You might have brand fonts, but there is inconsistency when it comes to the execution. Or you could be unsure how to set and roll out rules on how to use your fonts. Or it could be that you want more diversification when it comes to their usage.

By the end of the session, you will:
  • Be able to set a process and rulings to your fonts for usage purposes.
  • Understand how to implement and adapt your fonts to specific circumstances.
  • Format your fonts accordingly so they maintain consistency for your brand.
How long does it go for?

1 hour

When is it?


Course Material

A recording of the session and the presentation pdf will be available within your YO&O account 24 hours after the session has run. 

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Bag yourself a lunchtime lesson in brand font rules and how to set them.
In this session, we’re going to show you how to create rules and set them around your brand fonts for consistency.

Designs Cool is a collection of 1-hour sessions that teach you about the fundamentals of design. The usage of colour, placement, typography, and shape to name a few play a huge role in form and function, and the way people will interact with you.

Understanding the role of design when developing your overarching communication strategy is so important, starting at a micro-level and flowing right through to the macro. For example, how and where you place elements in a design can hugely influence how your audience navigates your content in order of hierarchy. Add in colour usage and font selections and you not only create emphasis but dictate tone and emotion.

According to Hailey van Braam – A cognitive Psychologist, “the colour, make, look and feel of a product affects 93% of the buying decisions”. With so many accessible tools available, like Canva, Designs Cool is the connection between the idea and the execution that teaches you how to create material that will capture and convert.

See more about who we are here and the services we provide at YO&O.


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