The Prospect Project are a sassy, fun, and witty candle brand that gives back.

Visual Identity – collaborating with Shanny Matterson on brand personality and verbal identity.

To consolidate and refresh The Prospect Project’s brand identity, reflecting its progress and aligning with its current and future direction.

We created a visual identity that married up to the witty and unique vibe of TPP. This was then amplified with the collaboration of Wild Spark Copy for the words.

• We modernised the logo to tie in with the overarching image, keeping a similar structure and form to the original to maintain brand recognition.
• Keeping the existing black and peach colour scheme, we added additional pastel colours that created a bold contrast when paired with the signature black.
• We updated the brand fonts to coincide with the existing candle labels and one that packed a punch in impact.
• Added a suite of illustrations that tied into the 90’s era, which was requested during the strategic session. Alongside this, we created patterns and backgrounds, including one that looked like an iridescent rainbow that could be replicated on digital right through to the printed packaging.
• We then rolled out the new aesthetic across all of the existing touchpoints which included flyers and sales collateral, mailers, email, socials, and the website.