The Digital Picnic are a Digital Marketing Agency based in Melbourne, Australia.
A comprehensive rebrand, from strategy to execution across multiple touchpoints.
Back in 2020, Cherie Clonan, founder of The Digital Picnic, reached out with a special ask – to help her fall back in love with her brand. We were stoked! Not only did we believe we could capture the true essence of TDP visually, but we also felt strongly that a workplace embodying such a super-inclusive culture deserved to be seen.
Logo: Reimagined the logo for a more ‘TDP’ and fun feel while retaining professionalism.
Colours: Developed a ‘tropical rainbow’ palette with a detailed guide for usage, including colour pairing and hierarchy.
Illustrations: Created a custom library of diverse faces that showcased their values and TDP-specific graphics that screamed their culture.
Typography: Selected primary and secondary font families to express the brand tone. Simple, to balance with the bold and bright colour palette, and visual graphics.
Business Cards: Used reversed colour options and a conversational information layout that instantly showcased the TDP vibe.
Identity System: Built a comprehensive system to guide consistent brand application that will constantly grow and evolve across all of their touchpoints.
The brand is now a reflection of their fun-loving vibe. And, even better, they love their brand again.
