Sunny Street - Not for Profit Branding

Sunny Street is a Mobile GP and nurse health unit Not for Profit organisation working with the homeless.

Brief

To build Not for Profit branding for Sunny Street, that would not only make them look like a serious organisation, but one that would represent their personalities and vibe.

Solution

  • We worked with founders Sonia and Nova to create their Not for Profit branding that they personally resonated with.
  • It was important that the brand showcased happiness and represent the connotations of hope and light.
  • Assisting in the development of the brand voice, visual identity, social strategy, and brand image style.
  • The branding guidelines and collateral templates were also created to help them stay consistent with their marketing material for DIY purposes.
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