After a quick chat with owner Dean, we got the general gist of the creative direction and what he wanted to achieve.
- We created a mood board to reflect our thinking and to confirm we were on the right track
- We then discussed colours and layout styles we feel could work really well
- Once we nailed the overall layout, we brought in some illustrations to help bring it all to life
- We then rolled the illustrations through the design, including a pattern that would repeat on the reverse sides, paired with block colours to distinguish the menu they were reading (food or drinks)
It all came together perfectly. We’ll drink to that!