Readcity Writing Visual Identity

Readcity Writing is a copywriting studio for creatives.

Brief

We worked with RCW Founder Danielle to create an identity that reflected their vibe.

She wanted something that would appeal to a niche ‘creatives’ market and wanted her visual identity to align with her words.

Solution

  • We worked on creating a visual aesthetic that screamed rock glam with one epic moodboard
  • We through around colour suggestions we felt would create the impact she was looking for
  • Together, with her words in the style guide, we created graphics and included textures that would communicate directly to the audience she was trying to attract; misfit creatives!
  • We created a colour palette that would scream fun and create a bold contrast that screamed for attention.

Together, we created an identity that paired with the RCW words perfectly. One that packed a punch and screamed fun.

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