
Readcity Writing is a copywriting studio for creatives.
We worked with RCW Founder Danielle to create an identity that reflected their vibe.
She wanted something that would appeal to a niche ‘creatives’ market and wanted her visual identity to align with her words.
- We worked on creating a visual aesthetic that screamed rock glam with one epic moodboard
- We through around colour suggestions we felt would create the impact she was looking for
- Together, with her words in the style guide, we created graphics and included textures that would communicate directly to the audience she was trying to attract; misfit creatives!
- We created a colour palette that would scream fun and create a bold contrast that screamed for attention.
Together, we created an identity that paired with the RCW words perfectly. One that packed a punch and screamed fun.