Omnistruct Branding

Omnistruct are a Sydney based construction company that specialise in end-to-end commercial, industrial, aquatic and government developments.

Brief

A rename and rebrand to reflect where they are today and their direction moving forward.

Solution

We teamed up with our friends over at Wordfetti to form a solid creative team. Together with the Omnistruct team we worked through strategy sessions to come up with a new name and a new strategic direction.

  • After the creative sessions, we created a moodboard that reflected the vibe we wanted to convey for the visual identity .
  • With the logo, we created a circle symbol that is cut into 4 parts. These 4 parts represent the sectors they specialise in; aquatic, commercial, industrial and government. We paired this with a simple wordmark so that we had
  • We segmented the 4 brand colours to represent each sector of construction they specialise in; aqua for aquatic, green for commercial, dark teal for government and lime for industrial. We then carried this visual strategy across all of the branded collateral so it helped to distinguish each area.
  • We then worked together with the Wordfetti team to create a cohesive tone throughout all of their visual and verbal communication across the board for things like their tender document, emails, website and branding guidelines.
  • We then created visual graphics to showcase as assisted branded assets that subliminally represent part of the building process; an outlined rectangle which represents a frame, outlined circles which represents each part of the building process, stacked vertical and horizontal blocks which represent the structure, and a block coloured square which can be broken down into divisions of  1/2, 2/3, 1/3 and 1/4 to showcase versatility.
  • We chose a bold, block hero san serif for the hero typography to give the words impact.
  • With the photography, alongside work completed, we also put a strong emphasis on the team to showcase who Omnistruct are.
  • We then rolled the brand out across all touchpoints including signage, stationery, the website and branded print and digital assets.
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