After experiencing good growth and market recognition, the Montii Co. brand had outgrown its original presence, they knew they needed an identity that reflected its new positioning and was an accurate representation of the brand they are today.

Logo: We honoured the existing logo’s visual equity, simplifying elements that overcrowded the ‘M’ and modernised it with a bolder font-weight and softer edges to resonate with their target audience. We then extended their logo suite by adding the ‘M’ from Montii in the logo as a brand mark that they could use for secondary usage to enhance the brand presence.

Colours: Echoing this approach, we warmed up the stark black to a welcoming charcoal and expanded the palette with inviting tones: beige, blush pink, crimson, olive, and caramel.

Typography: We introduced a versatile typeface family, using its varying weights to establish a clear visual hierarchy. A playful handwritten font adds personality to callouts, further enhancing the brand’s approachable character.

Graphics: We introduced a suite of illustrative patterns that capture their playful vibes while serving as distinctive brand identifiers. The signature wave motif flows seamlessly across their emails, packaging, and website, creating a cohesive and memorable brand experience.

Collateral: We developed a master visual style that unifies their brand presence across all touchpoints, including website design, packaging, social media, email marketing, and marketing collateral.