Coffee 4 Me Branding

Locals Coffee 4 Me bought out a previous business (coffee van) and wanted to get on the road with a new look and positioning.

Brief

To become ambassadors of supporting local, as they use locally sourced produce and use specialty coffee (so hot right now). And become the go-to coffee van in the local area.

Solution

To us, this brand had the ‘coming from the soul’vibes and we felt they needed something completely unique. So, we grabbed our pencil and got to work on their logo, which is all hand drawn.

We then digitised the logo (check out the Insta vid here) and added the special touch of the two f’s in coffee becoming the stream of coffee into the cup.

We really wanted the brand to really represent who Martyn and Caroline (the owners) were, so we used a little light humour for their content so that people knew they were easy going and relatable.

The business cards have a tongue in cheek statement on the reverse side, purely to make their customers smile and the website also has a conversational tone using some cute puns and easily read copy.

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