Your One and Only – Brand Strategy & Design Studio Your One and Only – Brand Strategy & Design Studio

Culture

Why Your Brand Strategy is Failing (And it’s not your logo)

Ever sat in a wobbly chair at a fancy restaurant while everyone else had a great time? That’s exactly what happens when your brand strategy isn’t working. You might have an awesome logo and a massive social following, but if one piece of your customer experience is off, the whole thing comes crashing down. KA-BOOM.

Let me break this down for you. I was at this workshop last year and used the restaurant example to explain branding. Imagine a place with perfect aesthetics, amazing reviews, great atmosphere – the works. Then you sit down and spend the entire night with a wonky chair leg, chasing down waiters and watching your friends enjoy their drinks while you’re still waiting. That one bad experience completely changes how you remember that restaurant.

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