Step up, stand out. It’s time to build your legacy.

A masterclass in building your influential personal brand.
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$159 +GST

Boost Your Reputation

Get More Leads

Grow Your Community

Build Deeper Connections

Are you feeling lost on how to build a successful personal brand in a market oversaturated with *gestures vaguely* stuff?

Trust us, you’re not alone.

Are you watching people half as qualified as you talk a big game, and draw in a crowd?

Maybe you feel stuck on how to make a move.
You know you have a bucket load of value to offer, so why do you feel like you’re stuck in the middle of a bridge?

Ringing any bells? Then, keep reading.

But, what if the secret to standing out is you?

As technology and AI charge forward, authentic human connections become crucial. A personal brand lets you weave your own story, building value-based connections beyond a transaction.

  • You’ve watched as Taylor Swift morphed from famous to cult status, not only through her music, but by who she is as a person.
  • You’ve watched on as YouTuber Mr Beast skyrocketed his reputation through creative video content that made him a multi-millionaire at 25.
  • You’ve watched on as activist Greta Thunberg has grown up from a 14-year-old schoolgirl with a passion for the planet, to a powerful voice in climate change that has seen her take the UN stage.

They’re not just influencers; they’re storytellers, connecting deeply with their audience. That’s the power of personal branding – extending your narrative and building genuine connections that open doors to new opportunities.

Did you know, a survey conducted by PwC, revealed 77% of consumers are more likely to purchase from a company if its founder has a robust social media presence?

But wait, there’s more.

A study by IBM found leads obtained via personal social media accounts convert 7x more.

The science doesn’t lie.

Authenticity in Personal Branding

Today, everyone is trying to be a thought leader.

If you’re following along on LinkedIn, recently we saw Brand Content Marketer Sierra Nicole write a case study post on the brand Stanley (post here). Off the back off this were hundreds of copycat accounts rehashing her post word for word in a guise to come off as their own. The plagiarism of the original post became a viral topic, and anyone who copied it came off looking average.

The takeaway here? The goal shouldn’t be about building a brand off vanity metrics, it should be about who you are as an individual so you can build authentic connection. After all, relationships are the backbone to ‘real world’ networking.

As the saying goes ‘be yourself, because nobody else can’.

So, how do you do it?

We’re bringing you a no-BS blueprint for crafting your own bangin’ personal brand. This masterclass, draws on over *checks notes* 17 years of branding experience, and the latest in consumer psychology.


Beat The Curve.
Understand trends and changes to level up your current market presence.


Lead The Pack
Become a thought leader in your space by setting your own brand narrative


Be Unforgettable
Emotionally connect with your audience through stories.

See what past attendees have said about us

Why Us?

We’re not just about brand identity; we dive into neuroscience, consumer psychology, and behavioural insights. The YO&O approach sets you up for real, impactful connections.

An iPad with the Masterclass name in the middle 'Build a bangin' personal brand' jiggling side to side

Build a Bangin’ Personal Brand

A 1-hour masterclass teaching you how to build your personal brand pillars that create the strategy to the end goal.

I want in!


Meet the Presenter

Tara Ladd, is the visionary behind Your One and Only, known for scaling ballsy brands by merging art and science. Her work with major brands like Coca-Cola and McDonald’s showcases her creative blend of behavioural neuroscience, strategy, and consumer psychology, backed by her advanced studies through Ad School, University, and The Wharton School. Tara’s innovative approach goes beyond traditional branding, positioning her as a key strategist for evolving brand experiences.

She’s the brain behind the ‘Brand and Butter’ podcast, and Design Mind Theory newsletter, where she explores the psychology of brand and design.

Discover the key elements of building a standout personal brand by blending the psychology of persuasion with strategic clarity.


Join our online 1-hour masterclass held on Tuesday, February 13 from 10:30 am–11:30 am (AEDT).

What you get:

  • A blueprint to building your personal brand pillars.
  • Actionable strategies you can action immediately.
  • A brand narrative structure to develop a content plan.

Who needs this?

Who want to amplify both their personal presence, and their business visibility.

Those in the gig economy who need a point of difference to attract an audience and gain leads.

Those who work in organisations who want to build a personal presence that compliments or extends outside their workplace.

It’s time for some main character energy.

Grab the blueprint to building your personal brand narrative.
Get in now!


Not ready? Then check out our Brand Action Plan freebie.

A simplistic guide on mastering the A to Z of a brand strategy.

Yeh OK, I'll take it.