Tara Ladd, Author at Your One and Only - Design and Branding Agency, Camden - Page 2 of 5

Home
About
Services
Portfolio
Blog
Resources
FAQs
Contact

Shopping Bag

Cart

Home
About
Services
Portfolio
Blog
Resources
FAQs
Contact

Blog

It's all about the customer experience

Tara Ladd 2019-02-06T11:18:48+11:00

Meet Yiota from Ola Digital

Tara Ladd 2019-01-23T08:47:49+11:00

Tracy Harris - CEO of Mums With Hustle

Tara Ladd 2018-12-04T09:44:00+11:00

The Benefits of Email Marketing for Promotion

Tara Ladd 2018-11-20T16:20:36+11:00

Signage is key!

Tara Ladd 2018-11-07T12:34:49+11:00

Listen to the podcast now!

Tara Ladd 2018-10-31T14:14:11+11:00

Why you need a marketing budget

Tara Ladd 2018-10-17T12:07:02+11:00

Tara Ladd 2018-09-26T12:58:49+11:00

Check out our favourite stock image sites

Tara Ladd 2018-09-13T18:34:22+11:00

The ladies behind Two Girls and a Laptop

Tara Ladd 2018-08-28T15:00:34+11:00

Do you actually know what branding means?

Tara Ladd 2018-08-14T21:36:08+11:00

Your Guide to Good Copy by Bel from Neon Moose

Tara Ladd 2018-08-02T16:54:30+11:00

Posts navigation

Previous Page 1 2 3 … 5 Next Page

Get on the list yo’

Leave this field empty if you're human:

On the gram

Instagram post 2156476430234412709_1211694249

This week, I (Tara) returned to work after having my baby, and not just the normal type. We had a stint in Westmead Childrens Hospital where he underwent surgery to fix a liver condition called Biliary Atresia at 4 weeks old (Google it for more info). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Having a baby was always a huge play on my mind prior to starting YO&O. I felt there wasn't much support in the advertising industry for females returning to work, especially regarding job progression. After all, I had seen it first hand with some of my old colleagues. It may be changing but we're not there yet.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The benefit to kicking off YO&O is that I have the ability to dictate the culture and the clients we work with. I feel very strongly about inclusion and providing a flexible and thriving work environment. Our clients have been nothing short of amazing as I had 3 months off and left Stacey on her lonesome. Not only that, the support from other business friends has BLOWN me away, such an amazing community to be part of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To me, I love what I do. It gives me a creative outlet and it helps shape a huge part of my identity. So yes, whilst I love my little boy, I also love my job.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's up to us to shape the way lead and live life.

Instagram post 2155772971514459400_1211694249

Know the real value of the price point.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Value, pricing and positioning, all 3 (and some) go hand in hand.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In our latest blog, we're discussing how price isn't the sole deciding factor when it comes to someone buying from you. There are many psychological aspects to a buying process, more specifically, social status and reputation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We see so many businesses competing on price because they haven't differentiated themselves in the market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Head over to the link in our bio and see how we've broken this subject down.

Instagram post 2148959048018825624_1211694249

My name is Stacey but you can call me Stace. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Is it weird I've never really loved my name? I mean Stace ain't that bad, (apart from the fact every time there's a promiscuous character on a tv show or movie her name's always Stacey 🙄) but my middle name I've pretty much never been fond of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There's a weird story behind it too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let's just say I'm the queen of the desert! That's right, Priscilla's my middle name. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before I was born everyone in my family wanted me to be named Priscilla. Everyone but Mum. She just didn't like it. The whole family wouldn't stop pressuring her about it they loved it so much (which probably made her hate it more lol), I mean my Aunty and Uncle even named their cat Priscilla after I was born that's how keen they were.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But Mum stuck to her guns and settled for it as a middle name to keep the fam happy. The only problem was because she didn't like it, she never bothered to learn how to spell it... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So I had been Pr-E-scilla on my birth certificate and only found out I'd been spelling my own damn name wrong for my entire life when I applied for my drivers' licence at 16!!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To this day I still have to double-check what the spelling is on my passport when I fill out that little inbound card on the plane haha

Instagram post 2147544855648464412_1211694249

Instagram post 2147069227419526706_1211694249

How we plan to spend our long weekend... Who else? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Source: @giphy

Instagram post 2146815232960511152_1211694249

We know all too well the importance of great marketing, though something that is super important to consider? PR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, we called up PR legend Odette Barry from @odetteandco and we’re all like “hey girl, take the reigns and let everyone know your secrets” and here she is, delivering just that.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Be sure to check it out, the link is in our bio!

Have a look around

© 2019 Your One and Only

You can toggle right click protection within Theme Options and customize this message as well.

You can also add shortcodes here.