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Your One and Only – Design and Branding Agency, Camden
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Your One and Only – Design and Branding Agency, Camden Your One and Only – Design and Branding Agency, Camden

  • Blog
Understanding Value and Pricing
Blog

Understanding value

October 16, 2019
Tara Ladd 2019-10-16T13:11:44+11:00
Meet Odette from Odette and Co,
Blog

To PR or not to PR

September 25, 2019
Tara Ladd 2019-09-25T22:18:35+11:00
Meet Jasmine from Ethical Made Easy
Blog

Let’s Talk Sustainability.

July 29, 2019
Tara Ladd 2019-07-29T10:00:42+11:00
Want people to buy? Start thinking a little deeper.
Blog

It’s time to start thinking deeper

July 3, 2019
Tara Ladd 2019-07-03T11:53:10+11:00
Your One and Only article in Issue 60 of the Business Chicks Magazine, Latte.
Blog

10 branding fundamentals that delve deeper than your logo

June 19, 2019
Tara Ladd 2019-06-19T15:31:13+11:00
Planning and Workflow matter!
Blog

5 tips to planning a smart workload

May 21, 2019
Tara Ladd 2019-05-21T12:03:44+11:00
Meet Fi from Girl Friday IP
Blog

Brand strategy or shit show?

May 7, 2019
Tara Ladd 2019-05-07T10:16:02+11:00
Read how vulnerability builds brand loyalty
Blog

How vulnerability can build strong brand loyalty

April 24, 2019
Tara Ladd 2019-04-24T15:50:00+11:00
Meet Brooke Vulinovich from Villa Management
Blog

Relationships x social media

April 9, 2019
Tara Ladd 2019-04-09T18:43:12+11:00
Meet Erin from Young Folks!
Blog

You talkin? to me?

March 25, 2019
Tara Ladd 2019-03-25T13:30:28+11:00
Business Chicks feature Blog
Blog

Business Chicks feature: 3 reasons why you shouldn’t stay on trend.

March 13, 2019
Tara Ladd 2019-03-13T14:19:31+11:00
Meet Jarrah Brailey
Blog

So WTF is a Facebook pixel anyway?

February 27, 2019
Tara Ladd 2019-02-27T16:12:41+11:00

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On the gram

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This week, I (Tara) returned to work after having my baby, and not just the normal type. We had a stint in Westmead Childrens Hospital where he underwent surgery to fix a liver condition called Biliary Atresia at 4 weeks old (Google it for more info). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Having a baby was always a huge play on my mind prior to starting YO&O. I felt there wasn't much support in the advertising industry for females returning to work, especially regarding job progression. After all, I had seen it first hand with some of my old colleagues. It may be changing but we're not there yet.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The benefit to kicking off YO&O is that I have the ability to dictate the culture and the clients we work with. I feel very strongly about inclusion and providing a flexible and thriving work environment. Our clients have been nothing short of amazing as I had 3 months off and left Stacey on her lonesome. Not only that, the support from other business friends has BLOWN me away, such an amazing community to be part of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To me, I love what I do. It gives me a creative outlet and it helps shape a huge part of my identity. So yes, whilst I love my little boy, I also love my job.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's up to us to shape the way lead and live life.

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Know the real value of the price point. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Value, pricing and positioning, all 3 (and some) go hand in hand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In our latest blog, we're discussing how price isn't the sole deciding factor when it comes to someone buying from you. There are many psychological aspects to a buying process, more specifically, social status and reputation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We see so many businesses competing on price because they haven't differentiated themselves in the market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head over to the link in our bio and see how we've broken this subject down.

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My name is Stacey but you can call me Stace. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Is it weird I've never really loved my name? I mean Stace ain't that bad, (apart from the fact every time there's a promiscuous character on a tv show or movie her name's always Stacey 🙄) but my middle name I've pretty much never been fond of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There's a weird story behind it too.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let's just say I'm the queen of the desert! That's right, Priscilla's my middle name. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Before I was born everyone in my family wanted me to be named Priscilla. Everyone but Mum. She just didn't like it. The whole family wouldn't stop pressuring her about it they loved it so much (which probably made her hate it more lol), I mean my Aunty and Uncle even named their cat Priscilla after I was born that's how keen they were.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But Mum stuck to her guns and settled for it as a middle name to keep the fam happy. The only problem was because she didn't like it, she never bothered to learn how to spell it... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So I had been Pr-E-scilla on my birth certificate and only found out I'd been spelling my own damn name wrong for my entire life when I applied for my drivers' licence at 16!!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To this day I still have to double-check what the spelling is on my passport when I fill out that little inbound card on the plane haha

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Sarah's full testimonial:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "I started YO&O’s course with a business idea but didn’t really have any idea on where to go from there. The course helped me to find my brands clear vision and each week the topics covered helped me expand and develop it further. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At the end of the course I have completed my business plan and my brand has its own identity. I don’t think I could have got there without this course!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Keen for more? Check out the link in our bio! But be quick, applicants are finalised this Friday!

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How we plan to spend our long weekend... Who else? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Source: @giphy

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We know all too well the importance of great marketing, though something that is super important to consider? PR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, we called up PR legend Odette Barry from @odetteandco and we’re all like “hey girl, take the reigns and let everyone know your secrets” and here she is, delivering just that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be sure to check it out, the link is in our bio!


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