We build brands people pick before they think.

We’re a behaviour-led brand strategy and design studio from South West Sydney. We build brands, evolve them as you change, and grow them with you.

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Everything got easier to make and harder to remember.

The thing you do doesn’t set you apart anymore.

Now it comes down to what people remember about you. That means the name, the look, how you sound, and how it feels to deal with you.
That memory is built out of decisions, and most of them were never made on purpose. That’s how a brand drifts.

Your brand didn’t fall behind. The world moved.
So we build brands to move.

Behaviour, strategy and designusually sit in different hands –but not with us.

Design is where the thinking shows up.

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Ways you can work with us.

Brand research and audit

The Read

The market, your category and your buyers, with the working shown. Yours to keep whatever you do next.

Visual identity and design

The Design

Logo, type, colour and the rules that hold the branding together. Also everything the brand goes out in: reports, packaging, collateral, new products and sub-brands.

Brand strategy and full rebrand

The Build

Strategy, positioning, identity and the system to run it. All three stages, start to finish, with the research built in.

Ongoing brand partnership

The Ongoing

We stay across it month to month. The launch is a day, the other 364 days are what people actually see.

We write about this stuff too.

Some of it we’d argue with now. We leave it up.
Read the rest

And talk about it on the podcast

Brand & Butter is weekly thinking out loud, about why people choose what they choose.

The same thinking we sell, given away free.

Listen on Apple
Listen on Spotify

How we work, in case it matters to you.

A few projects at a time, same faces start to finish.

You won’t be sold by one person and handed to someone you’ve never met.

We won’t skip the thinking because the budget’s tight.

Design without a diagnosis is a paint job. We don’t sell paint jobs.

If the timing’s wrong, we’ll say so.

Before you’ve paid for it, not 3 weeks into a project.

Most businesses are better than they look from the outside – Closing that gap is our whole job.

We believe big-brand thinking should be accessible to everyone. If this is landing with you, we might just be your one and only.

The brands people believe in don’t guess.

Design Mind Theory, sent fortnightly. Why people choose what they choose, and what to do about it.